About us

Our Mission 

We help governments deliver quality early childhood development at scale by activating the power of parents.

Our Guiding Principles

Early And Holistic Childhood Development is Essential

The first six years shape a child's future. Lack of care and stimulation during these years canharm health, education, and reduce future earnings by 20%. Prioritising young children and supporting their development is key to building the next generation.

Target Rural Communities

Rural communities are often under-served and children here have fewer resources, opportunities and educational outcomes. We have particular expertise in designing solutions forthese areas, to close the gap and ensure the most deprived children thrive.

Play is Essential

Play is at the core of our work. It is vital to a child's development, encouraging curiosity, exploration and learning. It fosters emotional expression, teamwork, leadership and cognitive skills. The key elements of play - discovery, risk-taking and social interaction - reflect learning itself. Research shows it stimulates school readiness, learning behaviours and problem solving.

Learning Begins at Home

A child spends over 75% of their time at home. Yet the vast majority of investment isdirected to schools.  We seek to bring about a systems change so that moresupport is focused on unlocking the power of parents. It is they that have thegreatest interest, power and influence over their children’s development.

Make Creative Use of what Already Exists

Some countries have extensive ECD systems; others have none. Our model adapts to any context to getearly childhood development to scale effectively.

Parents play many essential roles in a child’s life, which is why we centre them as the key changemakers. 

Our Journey

progress graph
2008 - 2014:
Creating at community level

With just $5,000, Lively Minds was founded, and we worked directly with parents in Ghana and Uganda to cocreate practical ways to help them provide quality learning and care using their own resources.

2014 - 2019:
Delivery through Government

We partnered with Governments of Ghana and Uganda to pilot embedding a parent-powered Play Scheme programme in to government systems - culminating in a Randomised Control Trial in Ghana demonstrating the effectiveness of the approach and impact.

2019 - 2020:
Delivery through radio

With COVID, we supported Governments of Ghana and Uganda broadcast parenting programme to parents. Starting in six languages and later expanding to 18 due to its success.

2020 - 2025:
Supporting Government Scale Up

During this period we supported Government of Ghana to adopt and scale the parent-powered Play Scheme programme across 64 northern districts, while the government of Uganda rolled it out throughout Mayuge District. Meanwhile, the radio programme was scaled nationwide in Ghana.

2026 onwards:
Scale Out

Government of Ghana is now fully running and funding the Play Scheme programme themselves. We are supporting the roll-out of the radio programme in Uganda. And we are now partnering State Government of Oromia (Ethiopia) and Government of Gambia to pilot ways to integrate parenting course in to their pre-primary systems.

Our Journey

2008 - 2016:
Research & Development

With just $5,000, Lively Minds was founded and co-created its programme alongside communities in Ghana and Uganda, ensuring a context-appropriate and sustainable design.

2017 - 2019:
Test and Transition

Verified our government delivery model, impact, sustainability and scalability through a Randomised Control Trial in Ghana 

2019 - 2020:
Established the radio programme

With COVID, we  paused in-person operations and shifted to supporting parents through radio. We piloted the programme on six stations in Ghana and Uganda, later expanding to 18 due to its success.

2020 - 2024:
Scale Up

The Government of Ghana embedded the Lively Minds programme in kindergartens across 64 northern districts, while the Government of Uganda rolled it out throughout Mayuge District.

2025 - 2028:
Scale Out

We aim to reach every kindergarten in Ghana, launch in a new country, and sustain our programme in Uganda, making it more affordable for government  long term.

Awards

We are honoured that our impact has been recognised and celebrated over the years through prestigious global awards

Charity Times Awards 2020 

Finalist for Charity of the Year: with an income of less than £1 million

HundrED Global Collection 2025

The HundrED Global Collection highlights 100 of the brightest education innovations from around the world annually and ours was chosen twice, in 2024 and 2025, out of over 3000 submissions.

Re-Imagine Learning Challenge 

One of ten Champions of the Re-Imagine Learning Competition run by Lego Foundation and Ashoka Changemakers, selected out of over 630 entries from 63 countries by a panel of expert judges.

Re-Imagine Learning Challenge 

One of ten Champions of the Re-Imagine Learning Competition run by Lego Foundation and Ashoka Changemakers, selected out of over 630 entries from 63 countries by a panel of expert judges.

UNICEF Innovations in 
Education Competition 

One of five winners of the Innovations in Education Competition run by UNICEF Innovations Unit and Results for Development to find potentially transformative innovative education programs in the developing world.​

The Klaus J.Jacobs Best Practice Award

In 2024, we were honoured to be named one of the 10 finalists for the Klaus J. Jacobs Best Practice Award, recognised for our evidence-based approach to improving child development and learning. We're proud to stand alongside other outstanding organisations tackling some of the biggest challenges in education

A World of Play Challenge

We were one of the 10th finalists of the World of Play Challenge in 2022, selected among 627 eligible applications. The Challenge recognised the work of organisations which promote the wellbeing of children, their caregivers and their communities, using culturally relevant and sustainable approaches.

Recognition

Our work has been recognised by prominent publications.

We are delighted that our blog highlighting why parents are the sleeping giants of ECD and how we support governments to activate their untapped potential, was published by Global Partnerships for Education. Read more.

unicef

We were featured in Journeys to Scale report by The Center for Education Innovations and UNICEF, which celebrated innovations in education and unpacked lessons learned on the journey to scale up programs that challenge the status quo. Read more.

 We were featured in this Brookings playbook on family-school collaboration. It makes the case for why family engagement is essential for education systems transformation and why families and schools must have a shared understanding of what a good quality education looks like. Read more.

This Brookings report recognises our approach as part of a broader call for transformational teaching and learning practices that support the full breadth of skills children need to thrive—including those in the most marginalised communities. Read more.

the economist

 The Economist highlighted Lively Minds methodology and the multiple benefits it brings to early childhood development in rural areas. Read more.