Job advert - Head of Marketing & Communications
Lively Minds is seeking a Head of Business Development & Marketing that will be part of our senior management team and will have the exciting role of leading the development and implementation of expansion strategies to capitalise on our global scale and sustainability potential. The postholder will lead on our communications and marketing initiatives to ensure that Lively Minds is positioned as a thought leader in ECD and will also play a critical role in conducting market analysis to recommending new countries for us to scale to.
In an average week there will be a variety of strategic and demanding priorities for you (the postholder) to get stuck into. There may be a meeting with the CEO and Head of Finance to discuss the market analysis you conducted on potential new markets for Lively Minds. There’s a presentation to prepare for a conference on ECD. There’s also some really interesting blogs you are making the finishing touches to sharing learnings from Lively Minds. You also have a call with the Communications Manager in Ghana to agree on the communications and PR materials required in the next quarter. To finish off the week you will join the global team’s Project update meeting where you can collectively celebrate your successes of the week!
This is a unique opportunity for an individual with excellent communication skills, excellent stakeholder management and an entrepreneurial spirit to make their mark on this newly created role and to have a significant impact on the future direction of Lively Minds.
For a detailed understanding of the role and person criteria, please see the Job Description.
Our mission is to get preschool children in rural Africa school-ready. At present over 250 million children worldwide fail to receive the education and care they need in their early years which means they are less likely to do well in school, find gainful employment, and are at greater risk of early marriage, early parenthood and even criminality. Current approaches to solving this crisis are not proving effective or scalable in lower middle income countries.
That’s where Lively Minds comes in. We have developed an award-winning Early Childhood Development programme that has been proven to get pre-schoolers in hard-to-reach communities school-ready, so they have a greater chance of succeeding in school and in life. The programme provides marginalised Mothers with a parenting course that empowers them to run educational Play Schemes for pre-schoolers and to provide better home-based care, using cheap local resources. The programme is delivered through government partners, is cheap and highly scalable.
Over the past few years the Lively Minds programme has been delivered in over 350 communities in rural Ghana and Uganda reaching over 50,000 children. During COVID we launched a radio programme for parents and this is now reaching over 2 million households each week. We are extremely proud that the Government of Ghana have now adopted the programme and we have a ground-breaking partnership with them to support them to institutionalise it, fund it and to scale it to 60 education districts, reaching over 4000 communities and 1 million children. We see this partnership as the test case that will provide the blueprint to take the programme to scale in Uganda and elsewhere within the next 5 years, so that we can have a transformative role in tackling the global ECD crisis.
To find out more about our programme, please visit www.livelyminds.org
How to apply
Please send your CV together with a cover letter to email@example.com before the deadline.
Previous applicants need not apply.
Deadline for applications: 11:59pm GMT on Sunday 10 April 2022.