Job advert - Head of Business Development & Marketing

Summary

 

Lively Minds is seeking a Head of Business Development & Marketing that will be part of our senior management team and will have the exciting role of leading the development and implementation of expansion strategies to capitalise on our global scale and sustainability potential.

 

Main duties and responsibilities

 

Strategic Development

  • Work with the CEO and Head of Finance to develop and implement strategies for successful expansion in to new geographic markets. This will involve conducting market and political analysis, developing funding strategies, monetising our technical assistant role and exploring ways to fund this sustainably (including donor funding and transitioning to a fee-based structure)

                                                                                                    

  • Develop and implement strategies to achieve indirect impact by influencing global ECD approaches and policies, particularly around “parents as the primary ECD providers”

 

 

Government partnership in Uganda

Our goal is to establish a similar strategic partnership with Government of Uganda as we have in Ghana, so that government are responsible for delivering, funding and institutionalising the programme, with Lively Minds providing an agreed level of technical support. Over the next 18 months the post holder will lead and implement this approach. Key activities include

  • Recruit and line manage a government engagement consultant to support national engagement efforts

  • Identify who the key decision makers and influencers are, how we reach them and develop the key messages and value proposition and pitches

  • Gain meetings with the above decision makers and relevant ECD stakeholders and lobby for partnership

  • Coordinate with SMT, Country Director Uganda and government and funders, to develop key features of the partnership, in particular funding and implementing roles and responsibilities and the technical support package

Raising the global visibility of the organisation, the programme and the methodology

  • Propel Lively Minds in to a global ECD thought-leadership position by building Lively Minds’ network, and improving awareness of and recognition of Lively Minds and our approach/curriculum

  • Lead on all Lively Minds communications, ensuring our messaging and communication remains on brand inside and outside the organisation.

  • Generate high quality marketing  and PR materials (i.e pitch decks, blogs, proposals, reports, web content, social media, videos, photos, presentations, award applications, news/features articles)

  • Manage all content and updates to the website and social media platforms ensuring these are consistent with the Lively Minds brand.

  • Faciliate and support engagement events (stakeholder and funder visits, disemination events)

  • Will keep abreast of political, policy and funding developments opportunities that could help or hinder Lively Minds’ scale and sustainability plans

  • Represent Lively Minds where needed to present pitches & presentations and to attend workshops and symposia

  • Build relationships with ECD stakeholders (multilateral and bilateral agencies, donors, governments, academics, NGOs and civil society organisations)

For a detailed understanding of the role and person criteria, please see the Job Description.

About us

Our mission is to get preschool children in rural Africa school-ready.  At present over 250 million children worldwide fail to receive the education and care they need in their early years which means they are less likely to do well in school, find gainful employment, and are at greater risk of early marriage, early parenthood and even criminality. Current approaches to solving this crisis are not proving effective or scalable in lower middle income countries.

That’s where Lively Minds comes in. We have developed an award-winning Early Childhood Development programme that has been proven to get pre-schoolers in hard-to-reach communities school-ready, so they have a greater chance of succeeding in school and in life. The programme provides marginalised Mothers with a parenting course that empowers them to run educational Play Schemes for pre-schoolers and to provide better home-based care, using cheap local resources.  The programme is delivered through government partners, is cheap and highly scalable.

Over the past few years the Lively Minds programme has been delivered in over 350 communities in rural Ghana and Uganda reaching over 50,000 children. During COVID we launched a radio programme for parents and this is now reaching over 2 million households each week.  We are extremely proud that the Government of Ghana have now adopted the programme and we have a ground-breaking partnership with them to support them to institutionalise it, fund it and to scale it to 60 education districts, reaching over 4000 communities and 1 million children. We see this partnership as the test case that will provide the blueprint to take the programme to scale in Uganda and elsewhere within the next 5 years, so that we can have a transformative role in tackling the global ECD crisis.

To find out more about our programme, please visit www.livelyminds.org

How to apply

Please download an Application Form and send the completed form with your CV to jobs@livelyminds.org before the deadline.

Previous applicants need not apply.

Deadline for applications: 11:59pm GMT on Sunday 6 February 2022.